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Branding

User Experience

Case Study: Working with Brand Guidelines

Posted on March 12, 2015July 8, 2019 by Tim

For this mobile phone service provider, the UI was required for a tablet and smartphone bundle promotion. The layouts were initially wireframed and then the hifi design applied in accordance with extremely prescriptive and specific brand guidelines.

Posted in Branding Tagged brand guidelines, corporate, online, UI, UX
Tantra Mac Computer Retailer

Case Study: Search Engine Optimisation (SEO)

Posted on March 5, 2015June 25, 2019 by Tim

SEO can pivot on various points: content, advertising, social media or a mixture of each. And the ability to measure results shows the benefit of even a minimalist strategy.

Posted in Branding Tagged branding, CMS, corporate, Drupal, financial sector, frontend design, IA, online, SEO, taxonomy, WordPress
Email Direct Marketing

HTML Email

Posted on March 3, 2015June 25, 2019 by Tim

HTML direct marketing emails require specific layout and content to optimise recipient engagement, just like any other digital development. They also need to be constructed using a strict form of HTML markup to ensure they load correctly in email account inboxes.

Posted in Branding Tagged branding, corporate, creative, DM, financial sector, online
Graphic Design

Graphic Design

Posted on March 1, 2015September 16, 2019 by Tim

The complete rebrand of Appeal Home Shading’s corporate identity required rolling out the new look to all digital assets and printed media. The latter included brochures, forms, advertising and flyers.

Posted in Branding Tagged branding, corporate identity, creative, flat design, graphic design, offline, print
Rebranding

Rebranding

Posted on February 12, 2015August 14, 2019 by Tim

The packaging for the Nature’s Feast wild bird food range required a complete redesign and this in turn demanded artwork that would successfully reproduce on tiny paper labels all the way through to large plastic sacks.

Posted in Branding Tagged brand guidelines, branding, creative, offline, print
Advertising for Promotional Offer

Advertising

Posted on February 11, 2015March 25, 2015 by Tim

The copy and creative elements of this audience-focused promotional advert support a design that respects brand tradition and guidelines whilst introducing a new product to the marketplace.

Posted in Branding Tagged brand guidelines, branding, copy writing, creative, graphic design, offline, print
Direct Marketing

Direct Marketing

Posted on February 10, 2015March 25, 2015 by Tim

Designed to communicate a large amount of information in an accessible manner, the layout for this direct marketing flyer had to balance clarity with quantity.

Posted in Branding Tagged brand guidelines, branding, copy writing, creative, graphic design, offline, print
Brand management

Brand Management

Posted on July 8, 2013July 8, 2019 by Tim

Working with a household brand requires skills and experience in different areas, such as working within brand guidelines and designing point-of-sale (POS), brochures, direct marketing (DM), advertising, livery and pro-forma materials.

Posted in Branding Tagged brand guidelines, branding, graphic design

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