HTML direct marketing emails require specific layout and content to optimise recipient engagement, just like any other digital development. They also need to be constructed using a strict form of HTML markup to ensure they load correctly in email account inboxes.
Whether using a hand-coded, bespoke design or an online emailing service template, this correct markup will mitigate against inconsistent rendering. Rigourous testing and trialing ensures optimum client-side rendering and analytics data provides ROI data regarding customer engagement.
