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brand guidelines

User Experience

Case Study: Working with Brand Guidelines

Posted on March 12, 2015July 8, 2019 by Tim

For this mobile phone service provider, the UI was required for a tablet and smartphone bundle promotion. The layouts were initially wireframed and then the hifi design applied in accordance with extremely prescriptive and specific brand guidelines.

Posted in Branding Tagged brand guidelines, corporate, online, UI, UX
Rebranding

Rebranding

Posted on February 12, 2015August 14, 2019 by Tim

The packaging for the Nature’s Feast wild bird food range required a complete redesign and this in turn demanded artwork that would successfully reproduce on tiny paper labels all the way through to large plastic sacks.

Posted in Branding Tagged brand guidelines, branding, creative, offline, print
Advertising for Promotional Offer

Advertising

Posted on February 11, 2015March 25, 2015 by Tim

The copy and creative elements of this audience-focused promotional advert support a design that respects brand tradition and guidelines whilst introducing a new product to the marketplace.

Posted in Branding Tagged brand guidelines, branding, copy writing, creative, graphic design, offline, print
Direct Marketing

Direct Marketing

Posted on February 10, 2015March 25, 2015 by Tim

Designed to communicate a large amount of information in an accessible manner, the layout for this direct marketing flyer had to balance clarity with quantity.

Posted in Branding Tagged brand guidelines, branding, copy writing, creative, graphic design, offline, print
Brand management

Brand Management

Posted on July 8, 2013July 8, 2019 by Tim

Working with a household brand requires skills and experience in different areas, such as working within brand guidelines and designing point-of-sale (POS), brochures, direct marketing (DM), advertising, livery and pro-forma materials.

Posted in Branding Tagged brand guidelines, branding, graphic design

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