For this mobile phone service provider, the UI was required for a tablet and smartphone bundle promotion. The layouts were initially wireframed and then the hifi design applied in accordance with extremely prescriptive and specific brand guidelines.
The packaging for the Nature’s Feast wild bird food range required a complete redesign and this in turn demanded artwork that would successfully reproduce on tiny paper labels all the way through to large plastic sacks.
The copy and creative elements of this audience-focused promotional advert support a design that respects brand tradition and guidelines whilst introducing a new product to the marketplace.
Designed to communicate a large amount of information in an accessible manner, the layout for this direct marketing flyer had to balance clarity with quantity.
Working with a household brand requires skills and experience in different areas, such as working within brand guidelines and designing point-of-sale (POS), brochures, direct marketing (DM), advertising, livery and pro-forma materials.