SEO can pivot on various points: content, advertising, social media or a mixture of each. And the ability to measure results shows the benefit of even a minimalist strategy.
HTML direct marketing emails require specific layout and content to optimise recipient engagement, just like any other digital development. They also need to be constructed using a strict form of HTML markup to ensure they load correctly in email account inboxes.
The complete rebrand of Appeal Home Shading’s corporate identity required rolling out the new look to all digital assets and printed media. The latter included brochures, forms, advertising and flyers.
The packaging for the Nature’s Feast wild bird food range required a complete redesign and this in turn demanded artwork that would successfully reproduce on tiny paper labels all the way through to large plastic sacks.
The copy and creative elements of this audience-focused promotional advert support a design that respects brand tradition and guidelines whilst introducing a new product to the marketplace.
Designed to communicate a large amount of information in an accessible manner, the layout for this direct marketing flyer had to balance clarity with quantity.
Working with a household brand requires skills and experience in different areas, such as working within brand guidelines and designing point-of-sale (POS), brochures, direct marketing (DM), advertising, livery and pro-forma materials.