The complete rebrand of Appeal Home Shading’s corporate identity required rolling out the new look to all digital assets and printed media. The latter included brochures, forms, advertising and flyers.
The copy and creative elements of this audience-focused promotional advert support a design that respects brand tradition and guidelines whilst introducing a new product to the marketplace.
Designed to communicate a large amount of information in an accessible manner, the layout for this direct marketing flyer had to balance clarity with quantity.
Working with a household brand requires skills and experience in different areas, such as working within brand guidelines and designing point-of-sale (POS), brochures, direct marketing (DM), advertising, livery and pro-forma materials.